I would guess that they probably are able to get a crisper image or perhaps full color with this new display tech while still being optimized for low-energy pull.
Edit: Someone else posted this link which shows the Rdot displays do in fact have color capability - https://rdotdisplays.com/technology.
It is relevant for use cases like persistent artwork or ambient always-on displays, but I think for most of the common e-paper use cases it's a moot point.
I hope I'm just misreading it.
Even the fast repaint algorithms are proprietary and not licensed to everyone. My Kobo Glo HD is advertising 50% faster page repaint with the new software. Amazon Kindle is using another algorithm, which is way different.
Worse, the algorithms (called waveforms) are just pieces of software which are CPU architecture specific. They even don't port these algorithms between CPU architectures.
It's like the present situation of the exFAT.