I would love for us tech folk to dip our toes in idea history, hermeneutics and rhetoric.

We need to think about the way we think and talk about the way we talk. I mean reflect on the state of things, instead of blindly increasing shareholder value. We glorify engagement, but we’re arguably glorifying how addictive our creations are.

What if apps maximized for less time spent, like help users just do their work and get on with living life?

When I work on web sites that deliver services I often picture users being in a hurry. People just want to get on with life, not live their lives within my server side rendered single page web app. :)