Snapchat didn’t need A/B testing. Snapchat needed someone with common sense to take a look at the new design and say “this is bullshit!”
Sadly this didn’t happen because the entire company is based on a lack of common sense by the looks of it.
Sadly this didn’t happen because the entire company is based on a lack of common sense by the looks of it.
I'd suggest either just giving an honest rant or giving actual advice. And for that you have to really unpack what you mean by "common sense" until somebody who doesn't have "common sense" can have a chance of understanding and fixing the problem.
In this case, simply doing some basic user-testing would’ve been considered common sense and would’ve brought up the problem immediately.
Telling a company "do some basic user testing" is a useful recommendation. Telling them to have "common sense" isn't.
Either the company truly didn’t have anyone do user testing, or they did and were ignored (which doesn’t surprise me either considering the child they appointed as “CEO”).
Maybe the problem isn't with my rant, but that somehow the people running that company do indeed not know what they're doing?