Maybe designers don't have a culture of counting from 0 like programmers do?
The tradition of starting at 0 just got carried on to everything because having a standard is better than having to memorize what everything uses
http://www.cs.utexas.edu/users/EWD/transcriptions/EWD08xx/EW...
Specially when dealing with Algol derived languages, where the indexes can be specified in a flexible way.