1) 2.625% cash back on BofA's Premium Rewards/Travel Rewards credit card. No messing around with airline miles. Just buy whatever ticket you want. Or, you know, pocket the cash.
2) 5.25% cash back on BofA's Cash Rewards card for "online purchases," up to $2500 per quarter.
3) 100 free trades per month at Merrill Edge. You're not locked into any fund companies and can buy whatever you want. I buy-and-hold Vanguard ETFs.
4) Free BofA checking account, with unlimited ATM rebates + a free safe deposit box. It pays negligible interest, so you may want to use another checking option if you hold larger cash balances, but it's helpful to have around just in case you need a physical branch for anything.
It's really a great deal, and it's wonderful to never have to think about the "gotchas" of redeeming airline miles.