Imagine going to a bar and having your name, relationship status, political orientation, and a list of your big mistakes floating above your head. Good times. Good times.
That's true, but it's also true that in the next town over, you can be anonymous again. The difference with social media is the profile follows you everywhere.
You can be anonymous in a city.
It's the writing style - it feels like a cheap thriller written for teens. Too many characters and cheap tricks to 'educate' the reader about technical mumbo-jumbo.
Of course, this is my very subjective opinion. But having read enough PKD and Gaiman, my expectations are different than may be majority of the readers.