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Philip Morris and other old tobaccos always paid extremely well. Had to. Something to attract and retain talent despite actively killing people.

Coming from say, McKinsey, was a lottery jackpot - and a ticket to hell.

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Vaporizing nicotine is unlikely to be as harmful as smoking long term. Nicotine itself is only moderately addictive without the concomitant administration of MAIO inhibitors. However, the incentive structure being what it is I somehow doubt vape companies will be able to resist creating similar cocktails.

Sorry, I don’t know MAIOs are, but a JUUL is 100% as addictive, I’d argue more because of its accessibility and the fact it doesn’t have other side effects — a casual smoker turned JUUL-addict.

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