I imagine many had a similar view of sailing across the Atlantic before word spread of riches in the New World.
Settling mars is like colonizing the Sahara desert, except this time with no oxygen or camels.
However, in general, there are immense resources and energy sources in space that can benefit humanity. Pioneering space will also require many technological advancements that will benefit people back on Earth.
There is also the question of learning about the universe. If, for example, there was bacteria on Mars, that would one of the greatest discoveries of all time.
I don't think your comparison is fair.
The value proposition just isn't there for colonization of Mars. If you want to say you did it for bragging rights, then just say it. Anything else is foolishness.