THIS.
I was just saying to our partner (as well as to my wife!) how lucky we are to work on Healthcare solutions. We have access to data about medications, opioids, patients and physicians behaviors that so very little of others (who can have any clue about data analytics) has.
The realization of sitting on a goldmine of impossible-to-access-data + capability of developing cutting edge analytics solutions that could change the world is the best place to be.