There's plenty of precedent. For example, red soled high-heel shoes:
https://money.cnn.com/2018/06/12/news/christian-louboutin-ec...
https://money.cnn.com/2018/06/12/news/christian-louboutin-ec...
https://upload.wikimedia.org/wikipedia/commons/5/5f/Louis_XI...
I hope this EU ruling is not applied in the US.
a system optimized for rent seeking on the color red is overreaching.