20% of Google searches are made by voice. https://searchengineland.com/google-reveals-20-percent-queri...
That number is probably a little outdated now. But it’s definitely not targeting a niche audience.
That number is probably a little outdated now. But it’s definitely not targeting a niche audience.
Does the average user perform significantly less searches, and so the novelty or occasional voice search moves the needle 20%, or are they performing as many searches as me but using voice for many of them. I personally only ever found voice search useful for things that are more like questions and not research ("how old is _______" is a classic example) so I find it difficult to believe the latter. The former would be quite the revelation though because I always assumed _everyone_ googled as much as I do but it seems that might not be the case.
I would also be interested in seeing if people looking for places/directions factors into this in some way.