5 SEO trends that will matter most in 2019

Not a bad list, but this is an advertorial pushing a specific SEO tool suite.

Seem like 5 SEO trends that are already mattering a fair bit right now, given how Google is already using mobile indexing and brand mentions and page speed and what not.

Then again, I still wonder how much any of this stuff truly matters if your site/service/platform is big enough already. Plenty of large companies rank well for relevant terms even with terribly done websites that ignore every one of Google's suggestions, and the average news site nowadays is slow as all hell where things like page speed are concerned. Doesn't seem to be hurting them all that much right now.

Ad tech loves mobile-first as it's the easiest space to commit fraud.

I'd add a #6, voice search.