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Almost full-time. Product is also very support intensive (a lot of email/forum support that is highly technical).

The product can fit well into competitors portfolio of products and can make them much more than what we do (they are established, big, have sales channels, etc)

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If they want you guys to join the company for some period of time, make sure to account for that in the price.

For example, if you commit to stay on some number of years and an exciting opportunity presents itself during that time, you want the compensation to be enough that you can pass on the opportunity without too much heartache.

can make them much more than what we do

Sounds to me like it's time to trade up, get a smaller piece of the bigger pie. Ask for cash + equity swap. Get some ownership in the parent organization.

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