In my mind, firmware is the low-level software that's embedded in a device, and is both hard to change and unlikely to need to change, because it provides utility foundational to using your hardware. How do you turn that into a service?
Edit: apparently I can't read because it was right in there: "Firmware as a Service optimizes UEFI and other system firmware for timely quality patches that keep firmware up to date and enables efficient development of post-launch features." So basically, take the limitations I mentioned and get rid of them.