One other curiosity for the future is if companies will screen DNA for genetic abnormalities, disease probabilities, or other genetic information, what impact will that have on a society as a whole? And what is more, that's more private data--how will companies protect, or exploit, that?
This is news for a major company now? Biology teachers have known for ages that you do not give homework involving heritable physical traits in the kids family trees, because you may uncover family secrets.