People only want safe cars if they don't interfere with regular conveniences. I'm sure I've posted this on here before, but if people really wanted safety, we'd have roll cages, harnesses and helmets. But we want safety only when it's convenient.
I think people talk a lot about safety, but I don't think that is as primary of a concern as everybody says that it is for them. How many people actually go research and learn about all the cars they are shopping, vs people who just go to a dealership and listen to a salesman and buy what's in their price range?
Most people don't even read the damn owners manual, they don't even know what that big yellow light is (TPMS or CEL) that has been on for months. They won't buy winter tires in the winter, even though you can get a set for like $700. $700 is too much to spend to increase winter safety by a large margin on a $30,000+ car. Hell, people don't even use turn signals. The little stick that is less than 2 inches away from where your hand should be, and you don't even have to take your hands off the wheel to activate it. The problem is you'd have to decide which of your 16 cupholders to put the cup in, then reach way over and put it down before you could signal.