The recipe format was perfected in the middle ages - a simple list of ingredients and a description of the steps required. But the sites that capture the first page of search results for even the simplest recipe are all designed to keep you on the page long enough for the video ads to play through.

Listen up idiots, if I like your recipe I will be on your page for minutes figuring out how to follow it and will return every time I want to make the meal. Your stats will be favorable - no need to bother me with how your dead granny used to make roast beef sandwiches or whatever.

Just another way that advertising kills everything it touches.