I've long had a rule in my life: "When someone can only accept a conversation or submit to an idea if it is framed in ways that specifically impact them, then they're most likely not in possession of any idea or perspective worth sharing in the first place."

If you're angry that a publication addresses a human problem on a human level because, it seems, you're upset about what fractional cents of cost it would have added per ton of coal on the market? You're not only frighteningly devoid of empathy, but you're also doubly wasting your time by reading the article then complaining about it here.