The first sentence links to that paper. This is presented as a high-level introduction to that and related papers/ideas.
Feels like aggressive advertising. Not the best way to promote your work. Let it stand for itself, if others see value in it, they will cite it.
Are you aware the author of the blog post is doing exactly what you say? Kevin is not an author of the original paper. He's seeing value in it, citing it, and synthesizing it.