As a counter-point, I've had to set up Chrome with ad blockers even for computer illiterate family members and friends because they eventually have it installed anyway. Why? Not because they knew they were installing it, but because every time you visit "google.com" in Edge, you get an intrusive message that says:

"Switch to Chrome Hide annoying ads and protect against malware on the web [No Thanks] [Yes]"

And that then appears on every single search. And if you click no thanks, it reappears.

And then when they go to youtube, they see this:

"Watch YouTube videos with Chrome Google recommends using Chrome, a fast and secure browser. Try it? [Yes] [No Thanks]"

Again, every page load. It's a dark pattern. What about Gmail?

"Google recommends using Chrome Try a fast, secure browser with updates built in [No Thanks] [Yes]"

EVERY PAGE LOAD.