> And it wasn't called "Russia" during the cold war
Russia was called “Russia” during the Cold War (for that matter, in the West, informally, so, frequently, was the Soviet Union.)
> The US interfering in the 1996 Russian election to install 'our guy'
“Our guy” had been installed in the Russian Presidency long before he became our guy, while the Russian Federation was still part of the USSR. Whatever interference happened in ’96 wasn't to install anything.
> overt interference with Russian politics on a scale which the Russians can never hope to achieve.
Well, yeah, overt interference, to even have a hope of not being wildly counterproductive, requires establishing a certain level of goodwill with the target population.
There said, the recent Russian covert (though not so much as to withstand much scrutiny) intervention in Western (not merely US) politics has been on a broader scale, and more successful at driving outcomes, than anything either side did, during or after the Cold War, in the 20th Century.