This is not about making your experience "more enjoyable" it is a direct response to wage increases that directly target these workers and the company responding. Same with the grocery store. Or mobile ordering from Starbucks, or using an ATM. The experience ranges from much better (ATMs) to much, much worse (grocery stores) , but the only way they will "fail" is if everyone forgoes their big mac to go somewhere else and pay more for human cashiers. That is not going to happen.