Hacker News Reader

On a more positive note:

What I really like about the Sketch story (correct me if I'm wrong), is that a small product-first focused company can make a big enough dent in an existing market. Kind of refreshing between all these marketing/sales-first VC fast growing in employee size companies with a bad fluff/action ratio.

View on HN

Is it an existing market? I got the impression a lot of their work and success has been around prototyping mobile applications. This is a niche nobody served and grew quite quickly.

I think you could say it was a niche in an existing broader market, which had previously been covered by Illustrator and Photoshop. Sketch came along with a focused tool which did it better than the general-purpose tools. But it's not like UI protoyping was impossible before Sketch came along.

Reply on news.ycombinator.com