> Their whole business is to encourage folks that should not be day trading to day trade

See also E-Trade's "Don't get mad, get E-Trade" commercials[0], which are clearly intended to give people the impression that stock trading will make them Super-Yacht rich.

[0] https://www.youtube.com/playlist?list=PLHVKU2qFM7q2HuTv5RCU0...