For anyone wanting to build their own blog and start publishing content, what do you think is the best way to gain traffic? Just share it everywhere and hope it grows or perhaps use a dual Medium+self-hosted thing? (for a time being)

I'm in the process of doing that, and oh man the amount of minute details that I have had to solve just to get things running. Granted, I did it the hard way building everything from scratch with Gatsby but I guess it was sort of an experiment too, so the time wasn't necessarily wasted. Recently I started fiddling with the OG tags, JSON-LD etc, and that was a quite tedious task. Hope it's all good now.