Ask HN: Is there any good literature on Offensive PR/Communications Theory?

18 pointsdqpb4 comments

HN recently had a couple articles about Facebook PR:

Facebook hired PR firm that wrote negative articles about Apple and Google [1]

Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis [2]

While the articles make note of FB's offensive strategy, HN users also commented on the "Media narrative" attacking FB. I don't know much about public relations or communications theory, and I'm curious to learn more. What literature or resources are the best for getting up to speed on PR/Communications theory, and in particular offensive strategies?

[1] https://news.ycombinator.com/item?id=18455077

[2] https://news.ycombinator.com/item?id=18453958

View on HN