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Places without free WiFi aren’t meant for the likes of you and me: those that pay their own way. It’s meant for people that are going to expense it. I would never stay at a Hilton property if I were paying. I have to wonder if the staff don’t have a chuckle over the couple “treating themselves” by staying at the Hilton when Best Western offers a better stay for less.

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If you sign up for the the Hilton rewards program and book through their site, WiFi is free.

This is common with a lot of chains these days. Free WiFi is a carrot to get you to book through their site so they save agent fees.

Not to mention that it gives an easy way for those of us with status access to a higher tier/priority of internet which is handy for streaming. Particularly when I'm staying in a hotel for over 60 nights a year.

True. Although I mostly have a library on my device anyway because WiFi quality is still often a crapshoot. (And I want downloads for the plane anyway.)

Such a reward. Wow. Now I start wondering if they include free coffee in the breakfast menu or if it's considered a reward you are to earn as well... :-]

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