> In a way, what Leck has created is a pro-active search engine: it answers twitter users who aren't even aware of their own ignorance.

On the one hand the idea of a reverse search engine is somewhat appealing, on the other hand; it's Clippy for the internet.

""" I see you're trying to deny global warming. Would you like to:

  1. research the available facts and science?

  2. Have an authority figure you trust tell you, you're wrong?

  3. Meet other like-minded singles?

"""