Places is still a better deal for advertisers and retailers than it is for my friends, and deals is another step in the direction of empowering them (advertisers and retailers).
You can check yourself in anywhere, tag your friends (whether they're there or not), and see where others are checking in. But I want to use Places to meet up with people, to organize events, to see where my friends' favorite places are. It's just not very good for that.
And it still reeks of poor design -- enough people checking in at your house will force it to be a public location, and there is no process to privatize it again.
It just feels scummy, like much of Facebook.