Wild Applause, Secretly Choreographed (2013)

Dick's interview with Groucho Marx shortly before the latter's death is legendary

I think Conan, with his current show, has more freedom to let his guest go off script which helps with the spontaneity.

Fallon and Colbert are pretty controlled probably due to their mainstream audience - and advertisers.

It’s interesting to contrast Bill Burr’s appearance on all 3 shows.

Burr is most at home on Conan and worst on Colbert - who ran the interview like an interrogation; lost a lot of respect for Colbert after that (if you are going to be a wet blanket, might as well not book him).

On Fallon ... it’s hilarious to see Fallon fumble and panic as he tries to steer him towards the script then giving up half way.

Crowds feed of one another, especially when it comes to outward reactions. At home, you're usually either alone or with a small group at most, which tends to limit how enthusiastic people get.

I bet it's different when you're there. When you're at a fun event, the crowd has been warmed up, and everybody laughs, it's much easier to laugh then when you're home alone.

I only watch him on Youtube, but Colbert's audience comes across as quite genuine. Sometimes he doesn't get quite the reaction he was expecting and reacts to that. And he's genuinely funny, so the audience doesn't need much prodding.

I find it interesting to hear that he's quiet when the cameras are off. Trevor Noah also puts some "between the scenes" bits on Youtube where he banters with the audience. Not full of scripted jokes like the regular bits, but frequently funny, and he seems quite genuine.

Well if you read a number of case studies on google/Facebook advertising I think it’s also easy to conclude those methods are not very effective either.

And don’t think for a minute part of the car set up is not placing a significantly more attractive female with a less attractive male. And if people are really looking at that set up and thinking oh if I buy that car I’ll be young too (which I never mentioned anything about young), they may need more than critical thinking skills. Anyway it’s the same concept as social media influencers...people actually do buy the things other people buy that they envy.

As to the bar thing...it’s pretty effective, 1. Go to where people are drinking already, 2. Chat them up in a social environment, 3. Buy them the drink/beer they wouldn’t have ever otherwise tried...it leaves an overall good experience in the mind of the consumers they relate to the drink...and trust me it works.

The goal isn't for you to think that explicitly. The goal is for you to subtly associate Product B with feelings related to "young and attractive partner" so that next time you're making a decision between Product B and the competitor's Product C, you are emotionally tilted in their direction. It's probably not enough of a tilt to overcome many logistical factors, but it might also not be something you notice when making the decision.