To the extent we require PG&E to be perfectly diligent, then we incentivize people to build their houses with matchsticks.
It's annoying when people get upset about California "bailing out" PG&E. As a regulated utility PG&E can't control the prices they charge users, nor do they have any power over, e.g., building regulations that would minimize damages. In a free market for PG&E to completely internalize (and minimize) the fire hazards they create, electricity prices would almost certainly be politically unviable, particularly in remote communities.
No matter what we do the costs of these fires will be socialized. PG&E is a heavily regulated public utility. The time to punish PG&E is when they fail to abide by regulations, not after big fires.
As a society we've already decided on the principle mechanism for incentivizing diligent behavior on the part of PG&E. When big fires happen we'd be better off emphasizing remediations like changing building codes (including requiring retractive remediation), and maybe tightening PG&E regulations. But of course it's far easier and more politically expedient to simply blame PG&E outright. And the politicians who understand this dilemma? We blame them for being corrupt for not doing the "obviously right" thing. And this is why politics is broken; because we refuse to accept that there are trade-offs, that no matter what we do bad things happen, people will get hurt, and we have to make difficult decisions about maximizing equality (sic) while trying to avoid moral hazard.
Regulations like "Maintain your equipment to keep it in good working order" and "Follow policies in place to prevent disasters"?
Source?
What I find is that of wildfires, human sources of ignition are 80% of fires in northern California (the percentage is higher in Southern), but that the rate falls as low as 40% where humans are less active (Great Basin).
Northern California acreage burnt tends toward natural causes: https://i0.wp.com/ecowest.org/wp-content/uploads/2013/06/Sli...
The source concludes with this Takeaway:
The large number of lightning-caused fires out West should remind us that wildfires are inevitable in the region. Measures like campfire bans and public lands closures, which may succeed in cutting the number of human-caused fires, can only do so much.
http://ecowest.org/2013/06/04/wildfire-ignition-trends-human...