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This is a very cool idea, with a lot of potential.

I have a few design suggestions to toss your way.

1. I mentioned this in another thread the other day, but I would drop the moving links that appear when you hover over. Moving navigation almost always is a bad idea, in my opinion. It is difficult to accurately click on what you want, especially on smaller images. On top of that, it seems to behave inconsistently. Sometimes when I mouse over they don't appear, sometimes they do.

2. On the same lines, the popup has a big plus sign on it, that briefly turns to a minus sign, before redirect me to the signup page. Clicking on the image still brings me to a view of the product, so whats the purpose of that button?

3. Check all/Uncheck all buttons for the filters.

Other than that, I think the design is pretty nice. As you stated, the store design layout feels very clean and I like that the view of products is kept simple. Good luck!

This would be huge cash if you affiliate-linked everything to similar products on Amazon. Are you doing that?

It's a very interesting idea for sure and definitely something that I think might take off! Good luck!

From a user perspective, I find it pretty useful. Any hints about revenue model behind it?

Good luck handling the grand opening onslaught.

How do you pronounce the name?