The view could only ever be at 90 degrees for example (no looking up or down) and the environments couldn't have more than one floor and one ceiling at any given location.
I think the limitations made the genre even more successful because it forced people to "evolve" into 3D by going from Wolf3D > Doom > Quake. Step by step. True immersive 3D was actually a jarring (but undoubtedly fun) experience for the first time. Anyone here remember Descent?
I would also add Duke Nukem 3D to your step-by-step list. Reason being, firstly, it had sloped floors. But also, as I recall, it was the first 3D action game to have what was then called "room over room", even though the engine was fundamentally limited in the same manner as Doom - it achieved that by utilizing portals. So actual architecture was still one-level, but portals transparently connected it in a way that simulated multiple levels.
There were also some really crazy hacks to achieve something like that in Doom. Like, bridges that you could walk over or under. The way it was done is by having an invisible platform that was lowered and raised as the player approached the "bridge" from the corresponding direction, combined with a fake middle texture that wasn't actually solid.
Both Doom and UW2 were essentially still a 2d map but in UW2 I remember going down a descending corridor and swimming under a bridge I'd previously walked over and being amazed. There's another level full of aerial paths which cross over each other too, and a level where you flick a switch and flood the map and open up some walkways above the flooded area iirc. I don't know how it represented these over-under areas internally but even if no more 2d than Doom (though you could look up and down a bit) it was a nice trick.
Then again, Doom has similar tricks - teleports set up to act like lifts, where the top of the tower looks out apparently over where you've already been (actually a facsimile to get round the 2d addressing).
But yes, Doom did win out for speed and sheer frantic joy/terror. I couldn't convert any friends to Ultima but Doom won everyone who saw it over instantly...