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... and the people it employs? I see alot of winners in "zombie" startups. I wonder what the ROI of the average business is. Pizza places, AI shops alike.

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So many people running small businesses make very good money. I hear 20% a lot for normal businesses. Mine is more computer oriented, and old school too, and it is around 45%, several hundred $K a year. Nobody advertises around those because there is no rewards to do so.

If you want to start a business and make money, do not rule out old economy, and bootstrapping. Whatever VCs say.

Problem is when someone bigger comes and puts you out of business. Like a fancy new pizza place with modern decor or a Costco or amazon or Uber. You need the ROI to keep placing other bets to increase your chances of survival.

If you care for your pizza, your customers and employees, you will stay in business for a long time, regardless of who opens a shop next door. Staying power, habits: those are huge positive factors for businesses.

“Mom and pop” businesses around the country show otherwise. A few restaurants with a very loyal customer base or outlier popularity might do well, but certainly not most. Same with hotels, rental cars, airlines, retailers, etc. There’s just advantages to scale that can’t be matched, and if there’s margin, someone is going to want a piece of it.

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