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I guess I'm a dork, but I'll never understand beer branding. The active ingredient is alcohol, a drug that induces various desirable effects. You wouldn't pay extra for artisanal aspirin or tylenol, so why alcohol?

Reminds me of this: https://www.youtube.com/watch?v=TBb9O-aW4zI

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It tastes better. Like, way better.

Call me a philistine, but you could mix high-proof liquor into whatever beverage you want. There's no reason why the active ingredient and the flavoring need to be correlated.

That's called a cocktail!

The process of brewing beer produces interesting flavors. Why not take advantage?

Do you drink pure ethanol or something? Even that is produced by fermentation, I’m sure different brands will end up being different as a result of impurities. Impurities may mean different taste or just worse hangover.

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