There are about 80 different Android smartphones that have been released according to Wikipedia. That is more than what RIM have released in the last 15 years, including their pagers and carrier-specific versions, and a lot more than the 4 iPhones and 5 webOS smartphones.
I can't speak much about consumer-side of things, but as a developer, I can tell you that developing for iOS and webOS is easier and cheaper because there are less devices. I test on every iOS and webOS device, but on less than 10% of the available Android devices, because of the cost caused by so many devices.