And I think that cuts to the core of this: this is an anti-Amazon move. Nonetheless, I do also think it's a pro-consumer, pro-civil liberties stance. It's also a recognition that the tide is turning with respect to consumers and privacy; here, Microsoft is getting ahead of this changing trend and establishing that they're on the right side of it. Amazon is going to find itself hurting on several levels next year, as legislation likely finds its way onto the books and the consumer tide changes further.