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Pocket is also easy to implement as an extension. In fact, it is an extension. But they bundled it with the browser.

And most people seem to be very happy about it.

Person here.

Very happy indeed. I discovered Pocket as a result of it being integrated and have been a very happy user ever since.

It's their own service.

It wasn't when they first did it.

I am aware. But the difference is Google wouldn't care and Mozilla at least did something, even if it wasn't removing the extension.