Not that I’m defending Allo, but I don’t know how useful your distinction is. What is an earnest product then?
Any product released by a company that has bills to pay is released to “get market share”.
Any product released by a company that has bills to pay is released to “get market share”.
As opposed to a really new and innovative product (e.g. the iPhone) or at least one that’s a notable improvement over existing similar ones (Gmail).
It’s a spectrum rather than a hard and fast distinction, of course.
Allo from the outside seemed to solve no problem other than "people are using messaging platforms that aren't ours".
Other examples include carrier-branded apps that come preinstalled on phones.