Suddenly, everybody is absolutely horrified by the fact that Facebook is selling people's data. Despite the fact that it's always been their explicit business model.
Facebook is absolutely a horrible idea, but the news are hardly being impartial. It's incumbent publishers trying to knock out a new rival, using their reputation and power to get the newcomer dragged through the mud by politicians. Nobody should be surprised that the most news-sensitive, not the most privacy-sensitive governments were the ones to attack Facebook most directly. The UK, for instance, is perhaps the most invasive surveillance state west of China - and yet, they've been leading the charge against Facebook. Despite the fact that the same government has floated ideas about monetizing government data about its own citizens!
1. Russian interference in the election and the fact that FB knew about it and did nothing.
2. FB running psychological experiments in the newsfeed not only to see if they can make you spend more time there (questionably ok) but also to see if they could affect your mood (definitely not ok).
3. Facebook censoring news in the newsfeed based on political leanings.
4. FB tracking you even after you log out.
5. Zuck lying on capital hill about what he knew and when.
6. FB hiring a pr firm to right negative articles about an investor.
Also to be clear, even if Murdoch was the catalyst for the media turning a critical eye on FB, which is at best unsubstantiated conjecture, it is undeniable that very valid, very concerning stories have been revealed as result of the media's renewed scrutiny.
Why is it ok for a bakery to spray the smell of fresh baked goods to affect your mood, but not ok for Facebook to attempt the same?
Second direction of effect. A baker can spray scent to make you think about food, positive or at best neutral effects. Facebook can manipulate what your see to induce rage, fear, hate, xenophobia, anything it wants if it is effective.
Again, I think it really just comes down to scope. Regardless of what precedent there is for corporate interactions with the populace, we are at an unprecedented time with regards to the reach, immediacy, and ubiquity a corporate entity can exert on its users. And when you have a company whose product incentivises immense social pressure on others to join you can end up with huge amounts of influence in a very short time.
Again, looking at it from the precedents of the past you can say there's nothing wrong or different about it but we do not live in the past and these entities are having large and possibly damaging effects on our societies and the precedent with regards to that is to attempt to eliminate it, either through media shaming or governmental regulation.
Your second argument is just incorrect. Given that obesity is arguably the foremost health issue in the country, inducing appetite is not "at worst neutral."
The bakery example actually seems pretty comparable to FB. IMO they are both fine because the magnitude of the negative effect of being made hungry by the smell of a bakery and being made angry by seeing a FB post are both insignificantly small.
I think your argument would make sense if Facebook was "dumb" content delivery platform and had no advertisements. But it isn't: its a smart one, collecting data on its users constantly, and making that information available to anyone who wants it to push possibly misleading content to its users.
When FB does it: Psychological Experiments
> To test that, Facebook data scientists tweaked the newsfeed algorithms of roughly 0.04 percent of Facebook users, or 698,003 people, for one week in January 2012. During the experiment, half of those subjects saw fewer positive posts than usual, while half of them saw fewer negative ones. To evaluate how that change affected mood, researchers also tracked the number of positive and negative words in subjects’ status updates during that week-long period. Put it all together, and you have a pretty clear causal relationship. The results were published last month in the Proceedings of the National Academy Sciences, which, for what it’s worth, is a pretty prestigious journal.
https://www.washingtonpost.com/news/the-intersect/wp/2014/07...
No it wouldn't. Only to a person who knows nothing about psychology or about experiments would that phrase accurately describe a psychological experiment.
Sorry, let's rephrase. "Harmful psychological testing"
Sure, A/B tests have a psychological component, although the tests don't specifically test for that or they'd be after the reason WHY they clicked on blue vs green. They don't care why, they only care about which got more clicks in order to choose which one to go with. They usually also tend to actually test something, like a feature. What feature was FB A/B testing? They weren't. It was a pure psychological test, with harmful results. You honestly don't see a distinction?
There were a lot of ethical failures on the part of Facebook, such as the failure to get informed consent, the failure to review the experiment with an independent review board until after it had occurred, misleading said review board to say that the dataset was previously approved, etc., and all for results that the authors think were not very valuable: https://www.theatlantic.com/technology/archive/2014/06/every...
So color me revisionist, but I smell a rat when it makes the headlines.
Stop jumping in front of the rotting corpse of FB. No Software firms hires right-wing PR firms to propagate anti-semitic conspiracy theories. They have repeatedly played fast and loose with the laws. With the amount of revenue and influence under their control, they're no longer a tech-startup that creates wealth by innovating/discovering a useful technology or service. They're a media company with tremendous influence, and need to be treated as such. Which is why the press is trying to hold them accountable. Open your eyes and stop imagining conspiracy theories where none exist.
> FB running psychological experiments in the newsfeed [...] to see if they could affect your mood (definitely not ok)
I don't understand how anyone could have a problem with this in principle. At Facebook's scale any change they make to their website will affect people's mood in one way or the other.
Would you prefer they didn't do experiments and just rolled out those changes without testing and hoped for the best? That would also be a sort of experiment, the experiment of closing their eyes to data they know is there.
The trolley problem doesn't go away just because you close your eyes as you blindly flip the switch.
Now, if we find that they ran such an experiment and found it was more likely to make people sad but also to spend more money we'd have a stand to criticize them.
For something like that, the name of the game is informed consent. Let people opt into or out of the experiment. That's what people conducting an actual study would do. Not just randomly start experimenting on the public which is essentially what FB did
a) Journalists ignore your PR team.
b) Journalists just parrot and re-write was other journalists report.
c) Some journalists are doing real investigative reporting to reinforce these views.
How does it end? The news cycle changes. People forget things. Worse things happen somewhere else.
I’m a lot more concerned about what is being ignored. Facebook has apps which people can, despite what is claimed, fairly easily stop using. Google owns the full stack, operating system, browser, ad platform. It’s a lot more difficult for users to fully exit that environment in the event of abuse.
So does Apple, so does Microsoft. Why bring up Google specifically?
I'd like to see some documentation for that claim. Company financial reports? What percentage of Apple or Microsoft revenue comes from selling ads or user data? (Not revenue raised indirectly by them spending on their own advertising)
> that also doesn't explain why Google's stack is harder to leave than the rest.
Parent comment wasn't comparing the difficulty of leaving Google with the difficulty of leaving Apple/Microsoft. The comment was about leaving Google in comparison to leaving Facebook, in the context of a discussion about personal privacy.
I think bringing up Apple & Microsoft is a non sequitur in this context.
Microsoft owns LinkedIn and Bing which very large ad revenue services.
>I think bringing up Apple & Microsoft is a non sequitur in this context.
Bringing up Google alone was the non sequitur. You could argue its nearly impossible to leave the big three all together but switching between them isn't a significant burden.
"the fact that FB knew about it and did nothing" is unsubstantiated. The person I trust the most on this is Alex Stamos, who actually left Facebook due to tensions over this, and he's gone on record saying there was no obstruction.
> 2. FB running psychological experiments in the newsfeed not only to see if they can make you spend more time there (questionably ok) but also to see if they could affect your mood (definitely not ok).
From 2014. I'd also disagree with running A/B tests to increase time spent being "questionably ok" though.
https://www.theguardian.com/technology/2014/jul/02/facebook-...
3. Facebook censoring news in the newsfeed based on political leanings.
I can't find anything online about this? Unless you're talking about filter bubbles, in which case I think that's a reasonable criticism although I think describing it as "censorship" is a huge stretch.
4. FB tracking you even after you log out.
Again, from 2013.
https://www.dailydot.com/news/facebook-shadow-profiles-priva...
5. Zuck lying on capital hill about what he knew and when.
Can't find any news articles about this.
6. FB hiring a pr firm to right negative articles about an investor.
Fair criticism.
The fact the media are sharks doesn't absolve Facebook's sins. The media ARE sharks though.
Murdoch’s threats are well documented. At a 2016 meeting, “Murdoch conveyed in stark terms, Zuckerberg could expect News Corp executives to become much more public in their denunciations and much more open in their lobbying.” [0]
[0] http://uk.businessinsider.com/rupert-murdoch-reportedly-thre...
The fact that they sell data is probably the only thing that hasn't been a purported scandal. Rather, what the media started claiming was a scandal in 2016 was that Facebook had an API in 2007. Which somehow became an issue as soon as FB kicked media companies out of the newsfeed.
Facebook does not sell data. Facebook simply provides a platform for advertisement and to their credit because of the scale of facebook its easy for people to run ad campaigns.
Other than that I absolutely agree with the arguments here. Traditional media is hardly impartial or even a good source of news.
I wonder if it's even some mix, an organized PR attack that makes the number and depth of stories seem a critical mass, and so the rest of the news gangs up on them cuz it's the trending topic that gets the eye balls, self fulfilling prophecy, etc..
When I worked in television, for 10 years in the 70s, the news reporters were former newspaper journalists who were hired for their news gathering abilities and not their good looks. In network television, the news department was a separate, independent division from the entertainment division and did not fear marketing or ratings for the stories they wrote. None of the above has been true for a long time and television "news" is as much about selling advertising and appeasing sponsors as any entertainment you see on television today.
Does the press turn non-stories into stories and circle them like shark? Absolutely they do! And having a conversation with my nephews fiance who works for one of those network television "news" divisions disheartens me even more.
Today one needs to do what newspapers and televisions in the past did themselves. Vet the information and use stories that matter. It is now we the people who have to do the vetting and editing to find who and what we will believe but there are far, far too sources making it far too much work and most people will just rely on the most entertaining. Popular magazines and fun TV anchors.
I don't disagree with you that the drama at FB plays, but that doesn't make it any less valid journalism. There is more media today than there has ever been. It's not all up to the same standard. But the reason FB can't manage to get out of the spotlight is their own fault. Maybe they close ranks and right the ship eventually but there is something going on at the highest levels of that company that is off and the media is going to keep investigating until they get to the bottom of it because that's the whole point of the profession. Yes it absolutely plays, but there is also a whole lot of substance to it.
This used to be a power that was held only by a small oligopoly of mass media corporations.
> And it has always been the press' job to hold powerful figures and companies accountable to the public.
The question is, "who watches the watchers?".
Prior to the explosion of the internet, the narrative consensus established by the mass media was the truth, as far as most people knew. The voice of Walter Cronkite might have well been the voice of God. The press, itself, was seldom held accountable to the public, save from a few propagandists or, at best, contrarians like Noam Chomsky who usually had some particular ideological axe to grind and some biases of their own. (Chomsky himself was very self-aware about his place in the world at the time: https://en.wikipedia.org/wiki/Manufacturing_Consent)
Now we live in a world where there are a million Noam Chomskys for each Walter Cronkite, and the Cronkites are getting scared. Instead of the seemingly benign and well-hidden biases of the mainstream media, we are bombarded with obvious, radicalized biases from a plethora of outlets, all with varying levels of honesty.
> Facebook has been, especially over the past few years, at best an amoral actor. That has to be news. It has to be.
Facebook built a platform for disseminating media. It's a platform where propaganda can be disseminated to people at a very high level of granularity and precision. It's a platform that lives in a place where national borders have less meaning, enabling bad actors to cross these borders. Facebook talks about making the world more open and connected. It turns out that the world is a terrible place and there were good reasons to be closed off and disconnected from certain parts of it!
The issues discussed above arise because Facebook optimized for easily measured and monetized things like engagement, and discovered some unintended consequences, so now they're being called on to address those consequences. Maybe they and other social media companies should block fake news, or incitements to violence, or political advertising, or female-presenting nipples, or whatever. The problem is, Facebook is a monopoly, and if you have a mass media monopoly acting as the arbiter of truth and social harm, you've just made matters much, much, much worse. This solution also doesn't appease the legacy mass media, which themselves used to be the arbiters of truth, and are loath to relinquish that power to some nerds in San Francisco.