This caused a a shift away from creating content for content's sake. 15 years ago, someone may have posted an in-depth technical article for no other reason than to share knowledge. Now, that article would be posted on Medium.com in a gimped form, as a lead-in to their 10-hour video course on that topic.
The early period of Twitter briefly brought the "weird web" back, but once brands and businesses descended upon it, it became all about retweets and follower counts. Quality nosedived as a result.