While I'm sure some money exchanged hands, this is obviously not just a marketing move.
We live in a world where VPN are a must if you want to have any expectation of privacy. Giving people easier access to these services is not a bad thing. Mozilla has a privacy-minded vision for the internet. Regardless if you agree with their vision, they are at least following it.
Also, if it's true that Mozilla is auditing ProtonVPN, that is a huge benefit to everyone. The biggest issue with VPNs are you're forced to trust this new company that they'll do as they say with your data (namely that they don't harvest or store any of it). To me, that's a huge thing.