"Goodbye GoDaddy" promotion
dnsimple.com
dnsimple.com
First of all, the price of the domain varies from TLD to TLD. For a full price list of the supported TLDs you can take a look here: https://dnsimple.com/tld-pricing - the price list includes prices for registrations, renewals and transfers.
Second, our core business is really hosted DNS. You can use DNSimple without registering a domain through us. Some of you may say that either a.) I can use my current registrar's DNS service and it doesn't cost me anything extra (which is true) and b.) I can host my own DNS (which is also true). If price is your primary motivating factor then by all means go for the lowest cost provider for registration and DNS services. If, on the other hand, you want good, no-hassle service with a REST API and developers who actually give a damn about you working to solve DNS and domain problems you have, then I would hope you would consider DNSimple.
Finally, I just want to say that while I would love to be able to give out free domains, that simply isn't a realistic way to do business. For domains transferred out of GoDaddy right now I'm offering the domains at cost with the understanding that I'll be making some profit from the hosted DNS services. I won't apologize for wanting to stay in business and help people with their DNS, which is really what I want do.
Thanks again for the feedback, and please keep it coming. Feel free to tell me I suck or just walk away, it's all good. In the end I am confident that DNSimple customers will be thrilled with what they get and will know that they are getting something that is well worth the small amount they'll pay each year.
What specific pain does this promotion address, and why is it worth $10.50 + $3/mo to switch to your service?
If you're doing the latter, then perhaps you should focus on explaining what the benefits are.
What does "Easy Billing" mean? Other DNS or web hosting services are really easy to pay for. Is this even easier some how? Why are you even emphasizing this?
And again, why is domain registration emphasized on the home page, if this isn't your core business?
Take a look at the homepages of Slicehost, linode, prgmr.com, Amazon S3, DNS.com. They all have different designs, but one thing in common -- they have way more information density than your site, and I only need to scroll up and down that one page to get a great idea of what it is that they do.
Edit: I read the other comments, and have a better idea of what you're doing. It looks cool, and the developer API is a great idea. If you're targeting developers, then you could definitely do with de-dumbing-down your site a bit.
Also, I like the term "de-dumbing-down". :-)
2 bits of advice:
Put the "Get Started" button on the homepage. Probably help converstion alot to have a call-to-action there.
Let people register without a credit card, give them their 30 days, and then tell them the account will be shut down in 2 weeks if they don't activate it. Moving/setting up DNS is not something people want to do often so if they like your product they'll gladly activate it. Is there a reason why/how people could abuse the service that is driving the credit card requirement?
On the second one, it's a good point. Originally we required a credit card even before trying the service, which obviously turned some people off from it immediately. We then moved the credit card requirement to the point where DNS services are activated. I'd like to be able to move a step down, however there is potential for abuse if we start serving DNS records with no payment (it would require a small amount of work on the part of the abuser, but it can definitely be done).
We also can't really allow people to register and transfer domains without some sort of payment on file since there is a cost associated with those actions that are essentially irreversible.
Thanks for the suggestions, we'll keep thinking about how to improve the sign up and payment flow to encourage people to try and eventually register for DNSimple.
I understand you can't transfer domains free of charge--but what is your per-user incremental cost to set up DNS for a few domains? I guess your major expense is bandwidth? You can probably do a little math and figure out if it would be worth it.
I'd scratch the domain registration altogether unless it is a major source of revenue. To me it's a distraction from the core service.
I haven't used dnsimple - any current users care to comment on their admin interface and service quality?
Personally, I use joker.com. The fact that it's not located in the US adds an additional legal impediment to others in case there's an issue with the any domains I own.
- it has an API (https://dnsimple.com/documentation/api) while my current registrar doesn't provide an API and I'm tired of manually configuring this (I want to write reusable recipes) - it apparently has templates for Google Apps configuration (from the /plans page)
Icing on the cake: there's an iphone app to manage the DNS, too.
I am thinking about switching to Hover. TWiT has been pimping them lately. I don't see that hidden expense that this place has.
See the screencast here: https://dnsimple.com/intro
And API doc here: https://dnsimple.com/documentation/api
Regarding free domains, if I ever get to the point where I can sell domains as a loss-leader then I'd consider it, but almost every domain has a base cost, including ICANN fees and then markup from accredited registrars who offer reselling, and giving away something for nothing just doesn't make much sense to me unless there is a massive upside.