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Epic seems to be really trying to kill the 30% cut game. First by bucking the Play Store on Android and now offering their own competitor to Steam on PC. Sort of impressive, glad to see we aren't going to be cemented into these cuts forever.

If everyone who has Fortnite has the Epic Games Store by default, there will be a huge initial market penetration as well.

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Nice to see some resistance to the 30% cuts, with Apple recently having to deal with a lawsuit regarding the AppStore as well. Not to diminish the value of the service, but 30% for what amounts to CDN + Payment Processing, is too much.

The deal used to come with some amount of marketing & discover-ability, but that has basically shifted to the developer as well.

But even then, in a normal world you should have to bear some risk of the product to get that kind of cut.

I love that this is the same play that Valve used to launch Steam - They used the success of Counter-Strike and then Half-Life 2 to create a massive install-base for Steam.

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