Let's say we agree with the premise that search censorship is bad, and we want to work to get rid of it. What is the best way to accomplish this if you are Google?
Maybe the best answer is to refuse to work with the Chinese government and not do this project. Maybe, though, the best approach is to comply and try to work within the system to change it.
I am not saying that answer is correct, either. I am just saying you can't act like the answer is cut and dry without any room for differing opinions or debate as to the best way to accomplish the goal.