100k daily views, £17 - £250 estimated daily earnings.
Game of thrones has an estimated 10 million viewers per episode. So, scaling up youtube earnings: £1,700 - £25,000 per episode. The actual per episode budget was around £4 million per episode.
See the gap here?
Actually this exists, it's called Youtube premium and there are some channels that offer some content exclusive to the platform (as far as I'm aware)
I have no idea how it's doing but I also don't have any interest in trying it out, I'd much rather support specific content streams via patreon or other offerings.
What should that particular anti-pattern be called?
I also dropped Pandora, because I had/have too many streaming music options and couldn't justify it. I don't remember commercials for their ultra premium offering, maybe its because I've been a paid customer for so long?
I would guess there's a very, very long tail of channels that have a very small number of videos and essentially no views.
I picked an example of someone who does it full time.
It won't be monetised, so you can't really compare it to TV?
Do all film actors make $60M/year just because Dwayne Johnson does?
I hesitate to even call it a scale. These things all follow viral dynamics: if you haven't blown up with billions of views, you're very possibly spending more than you get back.
Pareto Curve (more or less) of Y values on index X: [1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,3,10,50,500,7000,9000000]
Index 30 is "off the chart"
Now revenue: $$*index
The correlation is linear (basically). The top youtuber who is a kid who reviews toys, makes the majority of his 22mil from ads, same as you or I would with <100 views per video.