The last time this happened, it inspired me to write a blog post about how to use Google for site-specific search: http://blog.seliger.com/2010/10/24/google-faster-than-grants... . Most of our readers aren't technical and probably don't know how to do this, but it can make search much, much better.
But that's for Grants.gov, and grants.gov dispenses money, which highly motivates its users. If you're trying to get users to pay you, on the other hand, you'll need to pay more attention to their experience.