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* First $10M = $3M Valve + $7M GameDev

* Next $40M = $10M Valve + $30M GameDev

* Next $50M = $10M Valve + $40M GameDev

Assuming your game is expected to generate $50M in revenue, is giving up $13M (26% of revenue) for bandwidth + servers + store handling credit card info + credit card fees + technicians + support staff worth it over rolling your own? Or $23M if it's expected to make $100M?

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> for bandwidth + servers + store handling credit card info + credit card fees + technicians + support staff

You're forgetting exposure and huge player base. That's got to add some revenue...

Exposure is key, I know I don't buy games that aren't on Steam. So many games I wouldn't know about at all if they weren't on steams recommendations page.

Not so much for the games that are hitting those revenue levels, as they already have mind share far greater than you get from being on Steam.

It's a game changer for smaller and unknown developers to be findable on the steam store. Once you're a battlefield/witcher/fallout etc, you just don't need it.

Don't forget exposure and people like me who can't be bothered to buy a game if it's not on Steam or GOG.

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