Social media is a lot like every other popular idea that ends up being bullshit. It always ends up costing you time and money in the short-term, and of course some years often have to pass before you finally figure out it's bullshit. So, somewhat unfairly, I refer to that whole class of things as "rackets young people fall for." Like smoking. (Both.) Or drinking, or... weddings. Marriage itself (oh snap). Playing in rock bands. Bungee-jumping. Skiing? I'd better stop before I insult everyone. Get off my lawn. (Lawns also. Total racket. Fuck lawns.)