I still remember times before Facebook came to dominate social media. It was difficult to keep tabs on friends, and the barrier was higher to keeping in touch with someone you met casually in person, as there are a lot of people who are less willing to share phone numbers with people they just met - there is something intensely personal about phone numbers or similar to many people, which still holds today. I think many people under appreciate this, and the controls for managing the communication relationship social media gives you (or at least Facebook - Twitter's are garbage).
I use social media casually today - just Facebook and rarely Instagram, and post maybe once a day or every other day. I am in some FB group chats, all which could be text messages, but text messages aren't as robust of a medium (for example, location sharing in a group or easy searching of pictures people want to use to respond with).